Productivity is the name of the game for entrepreneurs. The good news is that there are thousands of amazing software applications out there, designed to make your life easier. The bad news is that you don’t have time to try thousands of software applications. Which ones are worth your time?创业者之间竞争的本质在于效率。好消息是，如今市面上早已有了好几千种杰出的应用软件，能令我们的生活显得更为精彩，但是你不有可能有充足的时间把这几千种应用于都中举上一遍。那么，哪些应用于有一点你花上时间试用一下呢？In this post, we’ll take a look at 16 software applications that I use almost every day — and discuss why you should too.本文列出了16种我本人完全每天都会用于的应用软件，我还将在本文中辩论为什么你也应当用于它们。
Project management.项目管理类1. Asana.1．AsanaYou’re a busy person. At times, it all can feel overwhelming. Asana is a cloud-based project management software that helps you keep it together. (Trust me, I’ve tried them all.) Flexibility is built into Asana’s architecture. Each “task”, or “subtask”, can be associated with a larger “project” and “department.” In addition, you can even assign recurring tasks to yourself or team, which makes life so much easier. Stop trying to remember all the things you’re supposed to do and let Asana structure your life.你是个大忙人，常常不会实在事情多得忙不过来。而Asana是一款基于云计算的项目管理软件，它需要老大你把各项工作专责一起。（坚信我，我试用过所有类似于软件。
）灵活性是Asana软件架构的众多特点，每个“任务”或“子任务”都可以与一个更大的“项目”和“部门”联系一起。另外，你还可以为自己或你的团队设置周期性任务，从而使你的工作生活更为精彩。
因为你不用再行去忘记所有要做到的事，大可安心让Asana决定你的生活。2. Google Docs2. 谷歌文档Many entrepreneurs already have a Gmail address, but not every ‘trep knows about the power of Google Docs. By utilizing Google Docs, you can instantly create shareable documents, spreadsheets and presentations that can be updated by any team member with an Internet connection. Take that “track changes”!很多企业家早已有了Gmail邮箱地址，但并不是每个企业家都告诉谷歌文档(Google Docs)的强劲用途。
利用谷歌文档，你可以即时创立可共享的文档、工作表和展示文稿。更加最重要的是，团队的每名成员都可以通过网络改版这些文档。只想用于它的“修改”功能吧！Staffing人事工作类3. oDeskElance3. oDeskElanceoDesk and Elance (now in the process of merging) are freelance marketplaces, which allow you to quickly identify, engage and hire freelancers from all over the globe. Need a website developer or content writer? Don’t hire an employee; instead, work with a freelancer. At last count, there were more than 1 million freelance contractors available via these marketplaces.oDesk和Elance（两家公司正处于收购流程）是两个自由职业者市场，你可以在上面很快寻找、联系并聘用到全球各地的自由职业者。
必须一个网站研发员或内容专栏作家？不用雇用一名全职员工，召募一名自由职业者就可搞定。活跃在这两个市场上的自由职业者多达100余万人。4. Outsourcing placement services.4. 外包低收入服务If you do much hiring of freelancers, you’ve probably considered outsourcing the outsourcing. There are several great services that can help, each with varying business models. For example, Bolton Remotewill build your team with vetted, offshore contractors. Another provider,Hubstaff, starts with your project in mind and then matches you with project specialists. Using an outsourcing placement service will save time instead of trying to do the recruiting yourself. These firms typically offer free recruiting and placement services but take a cut of the hourly rate.如果你的确必须召募很多自由职业者来为你打短工，那么你也许考虑过，索性把服务外包流程也外包过来。
市面上有好几家不俗的公司专门从事这样的服务，每家都有有所不同的业务模式。比如，Bolton Remote公司能为你的组织起一支经过审查的离岸承包商队伍。另一家提供商Hubstaff不会评估你的项目，然后为你给定适合的项目专家。
用于低收入外包服务可以节省你的时间，从而让你不用自己专门从事召募这一套流程。这些公司一般获取免费的聘用和低收入外包服务，但是不会从计时工资中提取一定提成。Sales Marketing销售与市场类5. Google Webmaster Tools.5．谷歌网站管理员工具Everyone knows about Google Analytics, but are you using Google Webmaster Tools? As a marketer, I view Webmaster Tools as one of the most important free tools at my disposal. You want to get found on Google, right? Why not listen to what Google is telling you via Webmaster Tools?差不多人人都告诉谷歌的分析工具Google Analytics，但是你否用过谷歌的网站管理员工具(Google Webmaster Tools)？作为一名营销人员，我指出谷歌的网站管理工具是我用过的最重要的免费工具之一。
你认同想要让自己公司的名字经常出现在谷歌搜寻结果之中，对吧？那么为什么不讲出谷歌网站管理员工具教给你的诀窍呢？6. Google Adwords Keyword Planner6. 谷歌搜寻广告关键词规划工具How are your competitors getting found online? Google Adwords Keyword Planner helps you answer this question. The word “Adwords” may give some ‘treps pause, as it sounds like you will have to purchase advertising. Not true. Google has made its Keyword Planner tool available to anyone with a Google account (you must first click through the Adwords entry portal). Use the Adwords Keyword Planner to see what keywords are generating the most search volume in your niche and identify opportunities to capture traffic.竞争对手在网上的展现出如何？谷歌的搜寻广告关键词规划工具不会协助你答案这个问题。“搜寻广告”这个词可能会令其有些企业家望而却步，因为它或许不会拒绝你卖广告位。
但事实并非如此，只要有谷歌账号，任何人都能用于这个关键词规划工具（不过你首先必需页面Adwords的转入端口）。然后你可以用于关键词规划工具来想到在你专门从事的领域中，哪些关键词不会更有最少的搜寻量，然后找到更有流量的机会。
7. WordPress CMS7. WordPress CMSSure, all of the hosting companies offer a basic CMS (content management system). But do they offer the flexibility that you need to get found online? Probably not. WordPress is an open-source CMS that you can install, customize and continuously optimize. You will likely need someone with development experience to help with set up, but once the template is installed, you’re probably smart enough to publish content without any assistance.的确，所有的托管地公司都获取了一个基本的CMS系统（内容管理系统），但它们否具备充足的灵活性，保证你的顾客能在网络上寻找你？大约无法。WordPress是一个开源的CMS系统，你还可以自由选择自定义或持续优化。你有可能必须某个有研发经验的人老大你加装，但一旦加装完，你八成不必须任何协助就能自己公布内容了。8. Amazon’s Self-Publishing Tools8. 亚马逊的自助出版发行工具Always wanted to be an author but not sure where to start? Have you considered self-publishing? Thanks to Amazon, you can. Kindle Direct Publishing allows you to get the word out via e-books, CreateSpacehelps you develop a print edition and ACX is the audio publishing division. I’ve used all three to develop my book.你否仍然有一个作家梦，但又不告诉从何著手？那么你否考虑过自助出版发行呢？感激亚马逊，这种点子早已沦为有可能。
亚马逊的Kindle Direct Publishing工具可以让你自行制作电子书，CreateSpace需要协助制作纸质书籍，而ACX则是有声电子书的制作部门。我在刊出时曾用于过这三款软件。9. HitTail9. HitTailDeciding what to blog about can become time consuming. HitTailanalyzes the data in your Google Webmaster Tools account and makes recommendations for long-tail words to write about. In addition, HitTail has a network of skilled writers who can create the content for you.写出博客有时也很浪费时间。HitTail不会分析你的谷歌网站管理员工具里的数据，然后引荐你写出一些“热门词”。
另外，HitTail还有一个娴熟专栏作家构成的网络，可以协助创立博客内容。10. Copyscape10. CopyscapeIf you outsource any or all of your content writing, you need to make sure your content is original. Paste content into Copyscape’s analyzer tool, and you’ll instantly know whether the content is original.如果你想要把内容文学创作工作的一部分或全部外包过来，那么你首先要保证你取得的内容是原创的。你可以把内容粘贴到CopyScape的分析工具，然后就能马上告诉这些内容否为原创。11. MailChimp11. MailChimpEffective email marketing involves more than occasionally blasting out a newsletter. To build an effective email marketing strategy, you need a tool packed with functionality. MailChimp seems to be the best system out there, offering elegant, intuitive newsletter templates, advanced list segmentation features and marketing automation capabilities.要构建有效地的电子邮件营销，可不只是有时候放一封电子文宣邮件那么非常简单。
要想要建构一套有效地的电子邮件营销战略，你必须一个功能齐全的工具。MailChimp或许是市面上最佳的此类系统，它获取了各种古朴直观的电邮广告模板、先进设备的分段功能和营销自动化功能。12. Zoho CRM12. Zoho CRMIf you’re looking for a free CRM system, Zoho is probably the one for you. Why? It comes down to the integration possibilities. For example, Zoho integrates with JotForm and Unbounce simply by adding your API key. This means that within seconds, web leads will automatically be sent to your CRM. Pretty powerful for being free.如果你在找寻一个免费的客户关系管理系统，Zoho也许于是以合适你。为什么呢？因为它获取了构建的可能性。
比如只需加到你的API密钥，就可以精彩与JotForm和Unbounce构建。这意味著只必须几秒钟的时间，销售线索就可以自动发送到你的CRM系统。
对于一款免费软件来说，这早已十分强劲了。Time Management时间管理类13. iPhone Reminders13. iPhone 警告I formerly had an Android device (even though I have had a MacBook since 2009 – weird, I know). After switching this summer, I quickly realized the power of iPhone “Reminders.” Each time a reminder is due, your iPhone buzzes and displays a pop-up. You can snooze it or mark as completed. In addition, you can set up recurring reminders, which are perfect for remembering to mail estimated quarterly tax payments, renewing subscriptions, running payroll and other things you tend to forget.我以前曾有过一款安卓手机（尽管2009年以来我仍然用的是MacBook笔记本电脑，这种配上一挺怪异的，我告诉）。
自从今年夏天换回了iPhone以后，我立刻意识到了iPhone“警告”的力量。每次有警告事项时，iPhone就不会振动一起，然后表明一个弹头出有窗口，你可以停止它，或者把它标记为已完成。另外你还可以设置反复警告，用来警告你寄送每个季度的税单、改版订阅者、领薪水等更容易记得的事再好不过了。
14. Google Calendar14. 谷歌日历You may already use Google Calendar, but are you using it wisely? Here’s a secret: only put stuff on your Google Calendar that will actually happen at that date and time. Use iPhone Reminders to remember things that are not time-sensitive (down to the hour or minute). Following this strategy will help you stay more sane.你有可能早已在用于谷歌日历了，但你用于的方式否准确呢？告诉他你一个秘诀：只要把在那个日子和那个时候不会确实再次发生的事情记录在谷歌日历上就讫。同时利用iPhone警告忘记那些时间敏感性不过于强劲的事情（即不是那些准确到小时和分钟的事情）。遵循这一战略有助你维持更加精神状态的状态。Everything Else其它15. WeTransfer15. WeTransferNeed to send gigantic files (up to 2gb) quickly? Try WeTransfer.com. You don’t even have to create an account. I use it almost every day.必须较慢发送到大到2GB的大型文件？不妨试试WeTransfer.com。
你甚至不必须创建账户，我完全每天都用它记文件。16. Zapier16. ZapierThe average entrepreneur uses dozens of cloud-based software and apps. Zapier connects your online life and helps you build new functionality. The best part about Zapier is that you don’t have to be an API wizard to use it.每个企业家平均值不会用于十几个云软件和应用于。Zapier可以把你的网络生活联系一起，协助你建构新的功能。
Zapier最差的一点就是，你甚至不必须不懂API就可以用于它。With the right tools in place, you’ll find yourself more productive and efficient.有了准确的工具，你就不会发现自己的工作生活显得更为高效。
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